Tips on Email Marketing. The Right Way


If your the kind of person who uses email as a major part of communication, this post will be of use. Just like it was for me when i read it.

Here are few tips if your writing to the webmaster or a website

  • Always personalize the email – Everybody likes their Name.
  • Introduction paragraph – your first paragraph should demonstrate that you understand their audience and what they are trying to do on their website.
  • Second paragraph – explain the benefit their audience will get if they linked to you.
  • Closing paragraph – tell them you know they are extremely busy so you appreciate their time and attention and you look forward to hearing from them

Let me back up the above points by giving you a perfect example

Hey Bob, it’s Neil here from KISSmetrics and I wanted to drop you a line and just compliment your site. Nice layout, good info, and I love your detailed guides. Especially the one on “Getting the most out of your Google Analytics”. I’ve been in the web analytics space for over 6 years now and I have to say, you write some of the best content in the industry.

That being said, I also noticed you guys link out to recommend analytics providers. I am the co-founder of an analytics company, KISSmetrics, that provides actionable insights to companies like Amazon, Ebay and Etsy. We are trusted by over 100 Fortune 500 companies and I wanted to see if you would be open to including KISSmetrics in your recommend analytics list.

On a side note, I would love to hook you up with a FREE account that you can mess around with and even use on your blog. I’ve actually took the liberty of registering you… you can go to to login:

PASSWORD: QuickSprout

Let me know if you have any questions or need any help with KISSmetrics.

Thanks for reading this email… I know you are busy.


PS: I hope it’s sunny in San Diego, it’s rainy like crazy here in Seattle. :(



An email has to be yourself, if you want it to stand out, imagine the receiver getting thousands of email and how you can get his attention. Change your Words. Change the World :)

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2 Responses to Tips on Email Marketing. The Right Way

  1. Aila says:

    just wanted to comment and say that it is a very interesting post.

  2. Agnes says:

    this article certainly will help me to start up my own blog.

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